1925 was a good year for sleep. It was the year the Beautyrest^® mattress was born. What made it stand apart were the Pocketed Coil^® springs that offered a whole new experience in comfort and support. Word spread, and soon renowned innovators Henry Ford and Thomas Edison heralded the bed. Even First Lady Eleanor Roosevelt and starlet Dorothy Lamour gave it their approval. A mattress was no longer just a necessity; it was an indulgent pleasure. As new Simmons^® patented sleep technologies have been created, Beautyrest Black^® has evolved to become the ultimate in comfort. Today it is the choice for those who simply seek the best, every night.